23andMe and the new homepage for The New Experience

Since last year 23andMe has been transitioning new and old participants to The New Experience. As a version 2.0 and 3.0 participant, I have recently been told I will be transitioned by the end of August 2016.

Below is a link to a 23andMe Blog post on the new Homepage:

Designing the New 23andMe Homepage

June 22, 2016
Published by 23andMe under 23andMe and you, inside 23andMe

A Personalized Guide to the Incredible You
By Scott Andress, Director of Product Design at 23andMe

Your 23andMe results have arrived. The day you’ve been waiting for is here. It’s the culmination of curiosity, mystery – even trepidation. What will you find out about yourself and your family? The answers are just one click away.

Continue reading here: Designing the new 23andMe homepage

Danish travel site does DNA testing

DNA Results Reveal Surprising Truths in This Travel Site's Experiment

Momondo Encouraged 67 People to Find Out More About Their Origins

By Alexandra Jardine. Published on Jun 02, 2016

Danish travel search site Momondo conducts a mass DNA experiment in this revealing mini documentary, which sets out to prove that our views about foreigners could be fundamentally changed if we knew more about our own genetic origins.

http://creativity-online.com/work/momondo-the-dna-journey/47554